Trends

For the designers and interested clients out there, below are some recent articles on trends in the web design industry.

Beyond The Hype: What AI Can Really Do For Product Design

AI tools are improving fast, but it’s still not clear how they fit into a real product design workflow. Nikita Samutin walks through four core stages — from analytics and ideation to prototyping and visual design — to show where AI fits and where it doesn’t, illustrated with real-world examples.

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The Double-Edged Sustainability Sword Of AI In Web Design

AI has introduced huge efficiencies for web designers and is frequently being touted as the key to unlocking sustainable design and development. But do these gains outweigh the environmental cost of using energy-hungry AI tools?

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A Week In The Life Of An AI-Augmented Designer

If you are new to using AI in design or curious about integrating AI into your UX process without losing your human touch, this article offers a grounded, day-by-day look at introducing AI into your design workflow.

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Optimizing PWAs For Different Display Modes

Progressive Web Apps (PWAs) are a great way to make apps built for the web feel native, but in moving away from a browser environment, we can introduce usability issues. This article covers how we can modify our app depending on what display mode is applied to mitigate these issues.

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Designing For TV: The Evergreen Pattern That Shapes TV Experiences (Part 1)

TV interface design is a unique, fascinating, and often overlooked field. It’s been guided by decades of evolution and innovation, yet still firmly constrained by its legacy. Follow Milan into the history, quirks, and unshakable rules that dictate how we control these devices.

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Prompting Is A Design Act: How To Brief, Guide And Iterate With AI

Prompting is more than giving AI some instructions. You could think of it as a design act, part creative brief and part conversation design. This second article on AI augmenting design work introduces a designerly approach to prompting: one that blends creative briefing, interaction design, and structural clarity.

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A Breeze Of Inspiration In September (2025 Wallpapers Edition)

Could there be a better way to welcome the new month than with a new collection of desktop wallpapers? We’ve got some eye-catching designs to make your September just a bit more colorful. Enjoy!

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Designing For TV: Principles, Patterns And Practical Guidance (Part 2)

After covering in detail the underlying interaction paradigms of TV experiences in [Part 1](https://www.smashingmagazine.com/2025/08/designing-tv-evergreen-pattern-shapes-tv-experiences/), it’s time to get practical. In the second part of the series, you’ll explore the building blocks of the “10-foot experience” and how to best utilise them in your designs.

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Integrating CSS Cascade Layers To An Existing Project

The idea behind this is to share a full, unfiltered look at integrating CSS Cascade Layers into an existing legacy codebase. In practice, it’s about refactoring existing CSS to use cascade layers without breaking anything.

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From Data To Decisions: UX Strategies For Real-Time Dashboards

Real-time dashboards are decision assistants, not passive displays. In environments like fleet management, healthcare, and operations, the cost of a delay or misstep is high. Karan Rawal explores strategic UX patterns that shorten time-to-decision, reduce cognitive overload, and make live systems trustworthy.

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