Trends
For the designers and interested clients out there, below are some recent articles on trends in the web design industry.
Designing for mental health means designing for vulnerability. Empathy-Centred UX becomes not a “nice to have” but a fundamental design requirement. Here’s a practical framework for building trust-first mental health products.
www.smashingmagazine.com
What makes streaks so powerful and addictive? To design them well, you need to understand how they align with human psychology. Victor Ayomipo breaks down the UX and design principles behind effective streak systems.
www.smashingmagazine.com
Every high-resolution hero image, autoplay video, and complex JavaScript animation carries a cost. Sustainable UX challenges the era of “unlimited pixels” and reframes performance as responsibility. In 2026, truly sophisticated design is defined not by how much it adds, but by how thoughtfully it reduces its footprint.
www.smashingmagazine.com
Meet our brand new conference for designers and UI engineers who love the web. That’s [SmashingConf Amsterdam](https://smashingconf.com/amsterdam-2026), taking place in the legendary Pathé Tuschinski, on April 13–16, 2026.
www.smashingmagazine.com
Do you need a little inspiration boost? Well, then our new batch of desktop wallpapers is for you. Designed by the community for the community, the wallpapers in this collection are the perfect opportunity to get your desktop ready for spring — and, who knows, maybe they’ll spark some new ideas, too. Enjoy!
www.smashingmagazine.com
What happens if you rebuild a single tooltip using the browser’s native model without the aid of a library? The Popover API turns tooltips from something you simulate into something the browser actually understands. Opening and closing, keyboard interaction, Escape handling, and much of the accessibility now come from the platform itself, not from ad-hoc JavaScript.
www.smashingmagazine.com
Our newest Smashing Book, “Accessible UX Research” by Michele Williams, is finally shipping worldwide — and we couldn’t be happier! This book is about research, but you’ll also learn about assistive technology, different types of disability, and how to build accessibility into the entire design process. This thoughtful book will get you thinking about ways to make your UX research more inclusive and thorough, no matter your budget or timeline. Jump to the book detailsororder your copy now.
www.smashingmagazine.com
UX design is entering a new phase, with designers shifting from makers of outputs to directors of intent. AI can now generate wireframes, prototypes, and even design systems in minutes, but UX has never been only about creating interfaces. It’s about navigating ambiguity, advocating for humans in systems optimised for efficiency, and solving their problems through thoughtful design.
www.smashingmagazine.com
Many product teams still lean on usability improvements and isolated behavioral tweaks to address weak activation, drop-offs, and low retention – only to see results plateau or slip into shallow gamification. Anders Toxboe updates persuasive design for today’s reality, clarifying what has actually held up over the last decade.
www.smashingmagazine.com
Some forms stay UI, while others quietly become rule engines. Here’s why these two different approaches exist and how to choose between them.
www.smashingmagazine.com